Dec 02, 2022  
2022-2023 College Catalog and Student Handbook 
    
2022-2023 College Catalog and Student Handbook
Add to Portfolio (opens a new window)

ITE 160 - Introduction to e-Commerce

(3 Credits)
Lecture: 3 hours per week

Studies the culture and demographics of the Internet, online business strategies and the hard-ware and software tools necessary for Internet commerce. Includes the identification of appropriate target segments, the development of product opportunities, pricing structures, distribution channels over the Internet, and the execution of marketing strategy in computer- mediated environments. Presents case histories of successful Web applications.



Add to Portfolio (opens a new window)